What is Wales?

Most people reading this would have found your way here from Twitter, so thanks for following me, and thanks for meeting me here too! As someone who lives and breathes tourism in Wales, I am always interested in whether or not you’ve ever been to our country, where you are from and more importantly, what immediately springs to [...]

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The Perfect Tourism brief?

Tension – from The Pork Roast Tourism Study Originally uploaded by [Zakkaliciousness] Thank you to all the tourism consultants who have recently sent us copies of strategy briefs and expressed an interest in undertaking the work for my client. Details have now been passed over to the procurement department who will handle the tendering process [...]

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Tourism Associations: An Approach to Social Media

Introduction The numerous Tourism Associations that I have been training in England and Wales have all recognised the need to keep abreast of contemporary marketing developments in tourism.  Destinations and businesses that remain at the cutting edge of marketing are undoubtedly amongst the most successful in the industry. Social media and its application in tourism [...]

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10 Tourism Websites Designed Free using Moonfruit

I’m asked a lot about web design particularly from new tourism businesses just starting out in Wales.  Depending on the size of your business and your budget, I would nearly always suggest that you out-source the build of a website to a professional web design company.  Personally, I use and highly recommend a company called Twist [...]

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Tourism workshops, the follow up.

Anyone who has attended the series of workshops that TruTourism has staged throughout Wales and parts of England recently, a big thank you.  I hope you enjoyed them.  Probably the most interest was created in the workshops tackling the application of social media in tourism, and how businesses can apply these techniques to promote their small business. [...]

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Every poet is a thief

OK, I admit it, I have stolen this little bit of inspiration to promote our modern ‘twist’ on tourism consultancy, but this is surely one of the coolest pieces of viral marketing on record.  Not exactly tourism marketing but it only proves that Dylan was right, maybe  ”every poet is a thief” after all.  If you can [...]

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Tourism marketing – practice or preach?

Great news this week, it landed in my in-box in the form of an email from the UK Tourism Society.  They seem to be really active lately which reminds me, I had better renew my membership!  Anyway, this email made me aware of a CIM marketing diploma in tourism being offered by Capela which is [...]

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Tourism consultants, are they really up to speed?

In setting up TruTourism.com and returning to experience the consultancy sector once again in my career, I was very surprised to see how little things have moved on.  I attended a tourism strategy review in one destination to find that what was being presented, could well have been applicable to the industry 20 years ago. [...]

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We're all talk no action

Tourism consultants talk.  They debate, discuss, analyse, research, interpret, plan and eat at times too.  But what you don’t see them doing is precisely that, ‘doing’.  As consultants, we deal with the strategic foundation that is supposed to allow things to happen, but does it?  How many consultants actually care once the cheque has cleared?  Do [...]

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We’re all talk no action

Tourism consultants talk.  They debate, discuss, analyse, research, interpret, plan and eat at times too.  But what you don’t see them doing is precisely that, ‘doing’.  As consultants, we deal with the strategic foundation that is supposed to allow things to happen, but does it?  How many consultants actually care once the cheque has cleared?  Do [...]

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