Tourism Associations: An Approach to Social Media

Introduction The numerous Tourism Associations that I have been training in England and Wales have all recognised the need to keep abreast of contemporary marketing developments in tourism.  Destinations and businesses that remain at the cutting edge of marketing are undoubtedly amongst the most successful in the industry. Social media and its application in tourism [...]

Read Full Post »

Anyone know where the best travel and tourism blogs are?

The search is on.   I’m looking for examples, good examples which I hope you can help me with.  In the various social media workshops that I deliver up and down the country it’s sometimes disappointing to learn how many tourism businesses that I come across that have never seen a blog, never had one, [...]

Read Full Post »

SEO tips for tourism businesses

In response to loads of questions I receive about SEO, here’s some tips which I hope are of use.  Some are mine, others are from real experts, and some have been picked up from an excellent publication published by the World Tourism Organisation and European Travel Commission called a Handbook for E-marketing of Tourism Destinations. [...]

Read Full Post »

Blogging for tourism PR?

I was asked by travel journalist Karen Bryan about the power of blogging and whether or not traditional PR agencies understand it?  Here’s the response.. Interesting indeed, and in my experience I think the area of online PR is certainly misunderstood by small traditional PR agencies, (yet they claim they can do it for their [...]

Read Full Post »

Top of Google in 10 minutes?

Most people argue that the day of the blog has gone as the likes of Twitter etc. has exploded away from social media’s early adoptors and hitting the mainstream big time.  But, as more of a traditionalist, thought I’d try something out – how powerful is a blog entry in tourism marketing? This is what i [...]

Read Full Post »

Tourism consultants, are they really up to speed?

In setting up TruTourism.com and returning to experience the consultancy sector once again in my career, I was very surprised to see how little things have moved on.  I attended a tourism strategy review in one destination to find that what was being presented, could well have been applicable to the industry 20 years ago. [...]

Read Full Post »