What is Wales?

Most people reading this would have found your way here from Twitter, so thanks for following me, and thanks for meeting me here too! As someone who lives and breathes tourism in Wales, I am always interested in whether or not you’ve ever been to our country, where you are from and more importantly, what immediately springs to [...]

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Tourism Associations: An Approach to Social Media

Introduction The numerous Tourism Associations that I have been training in England and Wales have all recognised the need to keep abreast of contemporary marketing developments in tourism.  Destinations and businesses that remain at the cutting edge of marketing are undoubtedly amongst the most successful in the industry. Social media and its application in tourism [...]

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Social media tourism training in the Forest of Dean

I am currently undertaking some social media training with my TruTourism consultancy hat on some tourism operators in the Forest of Dean and doing a little experiment to demonstrate the ‘live’ power of Twitter. Anyone got any views on how tourism businesses should use Twitter, or whether Twitter should be used as a marketing channel [...]

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Tourism workshops, the follow up.

Anyone who has attended the series of workshops that TruTourism has staged throughout Wales and parts of England recently, a big thank you.  I hope you enjoyed them.  Probably the most interest was created in the workshops tackling the application of social media in tourism, and how businesses can apply these techniques to promote their small business. [...]

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Has the digital tourist arrived yet?

Have they arrived in Wales yet?  They maybe here but I don’t think they’ve been targeted that well that’s for sure.  I’m currently delivering a number of courses throughout the country and its great to see a massive interest in digital marketing and social media, but it’s quite alarming to note the level of participation [...]

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Twitter over this…

Last week, I was delivering a presentation on the application of social media in tourism to a group of businesses from the Forest of Dean.  I was asked about the power of Twitter and admitted that I was not an active Twitter but was soon going to explore it properly for the benfit of our [...]

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