Following my#idiotathome exploits during my buss-man’s holiday at Milkwood House in Swansea recently (where I seemed to be tweeting, blogging and flicking every hour under the sun!), it was interesting to come across this survey earlier this week.
A recent Trip Advisor survey which questioned 1000 people who use social media, about their social media exploits whilst on holiday and found that:
96% of respondents say they use Facebook, while 48% use LinkedIn and 38% use Twitter.
71% of respondents say they check their Facebook account at least once per day.
62% of people say they post updates to social media sites while traveling. Of that segment:
- 89% share status updates on what they’re doing and seeing.
- 86% share photos.
- 46% share TripAdvisor reviews.
About half of travelers (48%) say they will begin to use social media more in the coming years.
Some interesting stuff there. I found the first insight above relating to Facebook, Linked in and Twitter quite staggering. I’m surprised that Facebook was almost used twice as much as twitter, and linked-in was used more than twitter too. It was the other way round for me last week. Interesting piece of work though. Would be valuable to conduct a UK based survey on this as I gather this was a global sample so I’m assuming it carries a US bias?
Further survey details here: http://bit.ly/o7t203
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During our own social media ‘whilst on holiday’ experiment, we were staying at Milkwood House a five star luxury apartment overlooking Swansea Bay in Wales.
Our activity was posted on twitter @trutourism under #idiotathome
Our daily blogs posts from the week can be viewed by clicking the category ‘idiot at home’.
Our pics from the experiment can be viewed on the #idiotathome set on Flickr
